The Challenge
Habasit is a world-leading provider of power-transmission and conveyor solutions with customers across food & beverage, logistics, automotive, packaging and more.
Their existing website didn’t reflect their scale, expertise, or the complexity of their offering. Product content was difficult to navigate, and the user experience didn’t support how modern B2B buyers research and make decisions.
My Approach
I redesigned Habasit’s digital experience from the ground up with a focus on clarity, structure and conversion:
- Built a clean, intuitive navigation that helps visitors quickly find the right belt, service or industry solution.
- Translated complex technical information into approachable, high-value content.
- Introduced a refined visual direction with stronger hierarchy, modern typography and a more premium brand expression.
- Optimized page layouts to support both product discovery and lead generation across key industries.
